We specialize in thoughtful and modern brand design for creative entrepreneurs.
We are passionate about partnering with like-minded entrepreneurs who are ready to make a dent in the world. We love working with lifestyle brands and creative entrepreneurs who are ready and willing to trust us wholeheartedly in the brand process.
Branding is the foundation of our services. Our goal is to create a brand identity that not only speaks to you dream customer, but helps grow your business in new and exciting ways.
Custom Brand + Web Design Package
We offer a full brand design, 3 custom collateral items, and a Squarespace website, all completed in a 8-10 week timeframe.
THIS PACKAGE IS FOR YOU IF...
- You are ready to invest in a visual identity that matches the quality of your services
- You want to set yourself apart from others in your industry with a beautiful, professional brand
- You're focused on advancing your business to the next level, and want high-quality visuals to reflect your aspirations
- You're ready to commit time and energy into an intensive process that will help you understand your customers and how to communicate with them
- Brand Questionnaire
- Brand Strategy
- Primary and Secondary Logo
- Mark(s) and Pattern Design (where applicable)
- Color Palette
- Font System
- Collateral One: Business Card Design
- Collateral Two: Profile Design for 1 Social Platform
- Collateral Three: Your choice!
- Style Guide
- Web Design (Squarespace, Wordpress or Shopify)
1 / DISCOVERY. We kick off our project together with a 1-Hour Discovery Session either in person or online. This phase not only helps us understand your business, but why you’re passionate about your business.
Over the course of the hour, we ask you questions that help us paint a greater picture. We want to know what inspires you and what your vision is for your business. We’ll discuss the answers from your initial questionnaire and do a full-review of your existing brand (if applicable).
2 / STRATEGY. You wouldn’t want to go on a huge road trip without knowing what direction you’re headed in, right? We will take what we’ve learned during our Discovery Session and craft your brand strategy. The brand strategy consists of two parts.
- Mood Board: this informs the stylistic direction
- One-Page Summary: this informs the creative direction
Once we’ve finalized the strategy, it will act as our guide for the rest of the project!
3 / DESIGN. Now that your brand strategy is in place, we’ll begin to explore a variety of design options. Once the initial design stages are over, we will present one-concept that we believe is the best solution for your business vision. This can be done via an in-person or scheduled web video meeting. The presentation will include the first version of your primary logo, 3-5 logo variations, pattern design (if applicable) and color palette.
Having a couple variations of your logo give your branding flexibility. (ex. Business card vs. your website).
4 / REFINE. Now that your brand strategy is in place, we’ll begin to explore a variety of design options. Once the initial design stages are over, we'll present one-concept that we believe is the best solution for your business vision. This can be done via an in-person or scheduled web video meeting. The presentation will include the first version of your primary logo, 3-5 logo variations, pattern design (if applicable) and color palette. Having a couple variations of your logo give your branding flexibility. (Ex. Business card vs. your website).
After we have presented the first proof, it’s now your turn to provide us some feedback! What aspects of the concept are really resonating with you? What (if anything) feels off? Branding is an iterative process. Our #1 goal is to create branding that's feels 100% right for your business. Don't worry about hurting our feelings. We’d rather know that something isn’t right. That way, we can fine-tune your designs to make them a perfect fit for your brand!
5 / COLLATERAL. Once your amazing new brand identity has been approved, we’ll design 3 collateral pieces of your choosing to supplement your brand.
BRAND COLLATERAL MAY INCLUDE DESIGN OF...
Letterhead + envelope, business cards, postcard, pricing sheet, stickers, up to 4 custom icons, up to 3 pieces of custom lettering, blog graphic template, instagram graphic template, Mailchimp newsletter template, SquareSpace styleguide
6 / DELIVERY. Once you have approved all collateral materials, we will deliver your brand guidelines and final files to you via a cloud service such as Dropbox or Google Drive. Delivery will include files for print and web resolution, in various color options that work with your brand (1-color, b+w), and in the following file types: ai, eps, jpg, png. Final files for collateral pieces will be delivered in whatever form is appropriate (print or digital).