La Jolie Beauty Bar

Rebrand / Collateral / Website

 
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BACKGROUND

Previously known as Miel Beauty Bar. Ashley, a former employee, purchased the business in 2017. 

BRAND ASPIRATION

Ashley wanted to put her own unique spin on the brand and give it a fresh, modern look.

CHALLENGES

Creating a brand that would still sit well with the current client base and not skew too young.

TARGET AUDIENCE

Women between the ages of 30-65 who are committed to self care + beauty regimens.

 
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