BACKGROUND

For the past 15+ years, Danielle Gerritsen has been a well-known wedding + portrait photographer based in Ithaca, NY.

BRAND ASPIRATION

Danielle yearned for a new brand that reflected her professional and artistic talent of capturing special moments for her clients.

CHALLENGES

Curating a color palette that compliments her photography style

AUDIENCE

• Newly engaged couples between the ages of 25-40 who appreciate the art of photography and are seeking an experienced photographer for their special day
• Moms who are either pregnant or have young children and want to capture this precious time in parenthood