About

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Meet Yvette

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I'm Yvette, nice to meet you!  I'm passionate about partnering with like-minded, savvy business owners who are ready to make a dent in the world. I offer brand strategy, styling and business mentoring to wellness, beauty, and lifestyle business who need help clarifying their vision and want beautiful, cohesive online visuals to match the quality of their services and products.

An entrepreneur at heart, I've built several businesses from the ground up, including a beauty business I sold in 2017.

After working 15 years in traditional settings of non-profits, higher education, and arts administration, I realized my dream of business ownership in 2014 with the co-founding of Miel Beauty Bar. 

Running this business day-to-day made me realize what I loved more than anything else was designing its visual identity and website. I often thought about what it would be like to support other passionate business owners who've perfected their craft but need help in the creative and technical areas that I love.  When the time came to sell my business, I honored my long-held dream and founded Water + Sky with a talented designer, friend, and inspiration, Jess Rogan.

After a year of rewarding collaboration, our partnership faced a crossroads. Jess answered the call and pursue a new career direction and embarked on an extended adventure in her Airstream. I decided to forge ahead with Water + Sky and continue helping clients with the skills I have today. 

An Ithaca, NY native, I was was born in Lima, Peru. I live in lovely Brooktondale, NY with my husband, Lars, and our 8-year-old twins, Adrian and Isla. I'm a coffee-loving INFJ who enjoys long walks, playing Just Dance with my kids, and harmony singing.  I received a BA in Psychology from the New School for Public Engagement in NYC.

 

Some Kind Words…

 
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Yvette has been a constant source of inspiration for me through the entire branding process, as well as continued business coaching post launch. Working with her I would find myself trying to ‘think like Yvette!’ I highly recommend that anyone ready to launch, or break out of a rut and take their business to the next level, contact her. Today.
— Trisha Williams, Owner, Danby Gathery
 

 
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I have had the pleasure of working with Yvette on multiple projects over the years. She has a savvy, yet practical approach to running her creative business and jumps at the opportunity to help others grow.

Yvette is a well of inspiration and knowledge which is why it’s no surprise that other business owners seek her advice and direction. Myself included!
— Jess Rogan, Chief Lettering Officer at Jess Rogan Design
 

 
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It was an amazing experience working with Water and Sky to develop a re-brand for my business. They were able to understand my style and merged what I had into my vision for the future. This included an updated logo, color palette, suggestions for my website design and more. Their attention to detail was so valued. I would highly recommend them for any project. I feel refreshed and now have the tools to market my business successfully.
— Danielle Gerritsen, Gerritsen Photography
 

 

Want to learn more about how I can help you? 

 My Services